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I'm just going to note that the people most frequently mentioning the "Apple is Doomed" narrative are Apple apologists themselves. I discussed this in the previous article: http://www.elischiff.com/blog/2015/3/17/critical-sharks-part...

Yes the media distorts things. But that does not mean that it is invalid to say 'this wouldn't have happened under Steve.' Jobs had clear differences from the new leadership.

Further, the media's inevitable distortion of stories should not make criticism something regrettable or something to hide in blog posts or podcasts. If the developers in question have legitimate grievances, which they clearly do, then those should be aired accessibly and publicly. Otherwise what's the point of writing them?



I personally think it's invalid to say "This wouldn't have happened under Steve" because it's impossible to falsify or verify. I think what people think someone else would have done, particularly someone they admire, is subject to a host of cognitive biases that say more about the speaker than the subject.

Your point about airing grievances is unrelated to kaolinite's point. kaolinite pointed out that when those individuals expressed regret, it was for reasons that did not fit the narrative you established in your essay. That you feel these individuals should not feel such regret is unrelated to whether or not it fits your narrative.


I'm just going to note that the people most frequently mentioning the "Apple is Doomed" narrative are Apple apologists themselves.

I see the claim mirrored in your article, also stated as fact:

Strangely enough, the people doing the most service to the narrative of Apple’s impending “doom” are Apple apologists themselves.

Is it discussed or supported beyond that? Sorry if I missed it.


The article alludes to Guy Kawasaki's 'evanga-list' back in the 1990s which seems to be the source of the "Everyone thinks Apple is doomed" meme. I don't know if anyone has written up the whole story, but it's been discussed on various Mac fora over the years.


There are lots of 'this wouldn't have happened under Steve' things that are good. I think Steve was awesome, and I wish we would have had him for longer and gotten to enjoy more of his creations. That being said, Steve had a way of holding grudges, and being set in his ways when it was obvious things needed to change.

As a shareholder, I think Tim is doing an amazing job, and there are lots things he's improved that are more shareholder friendly than Steve (I know I know capitalism is terrible screw greedy shareholders blah blah, I'm saving for retirement dang it).

As a full time mobile developer, I definitely don't think things are any worse, and I think they've made changes for the better. I know developers aren't #1 by any means, but they aren't being completely ignored.

As a user of most things Apple, I'm happy with my iMac, iPhone, iPad, and even Apple TV (for the most part, could definitely be better. really hoping for App Store this summer and Amazon Prime access). Really though I've been hugely satisfied, and based on the customer satisfaction surveys most everyone else is too, moreso than for pretty much any other company out there.


I've just written a piece to back yours up. I'm media, but I'm tech media, so I have a buncha stories in my piece about how tough Apple is to deal with. I've been trying for years to write about CUPS, but Apple owns the guys who write it, and thus, I cannot interview them. Same for LLVM, though there are people outside Apple on that project, at least. I fail to see just what scintillating details about the next iPhone the guy maintaining the Common UNIX Printing System could give me, but Apple sure is convinced he's filled with hot scoops and must be kept from the public at all costs.

Apple's number one priority is secrecy. Developers are, like, #20 on that list.

Anyway, my piece will be up soon, and I linked to yours, Eli. Great stuff!


Do be in touch when your post is published.




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