The sheer level of interest combined with the widespread lack of knowledge about supplements makes them easy to exploit in ways that would normally not be tolerated.
The supplements industry definitely needs to be reformed. We at Nootrobox hope to do it right. Nice link you shared. It's a special level of sketchiness when they photoshop articles, tweets, video appearances to boost their brand.
"2. Alpha test. We make small batches and test their efficacy on a small alpha tester group before scaling."
Also, how do you make your analytical data available, e.g. searchable by batch number? How do you 'educate' your customers so that they are able to meaningfully interpret your analytical data?
For another example, take a look at this ad from the Yahoo homepage, which spoofs Discover Magazine's entire website to plug their fake "limitless pill": http://politicsjunkie.com/yahoo-homepage-now-featuring-scams...