Would we feel proud of living off of a business model that targets the poor?
Sloppy. He doesn't make a hard distinction between gray-area fraudulent "sweepstakes" ads and legitimate ads. The above quote makes it sound like selling products/services to the poor is somehow wrong...obviously false. If the sweepstakes ads are clicked on by poor people more often than rich people, well, that's not a big surprise, but it has nothing to do with advertising in general.
Sloppy. He doesn't make a hard distinction between gray-area fraudulent "sweepstakes" ads and legitimate ads. The above quote makes it sound like selling products/services to the poor is somehow wrong...obviously false. If the sweepstakes ads are clicked on by poor people more often than rich people, well, that's not a big surprise, but it has nothing to do with advertising in general.