Apple, just a few days ago, also approved (and pulled once there was a lot of online press being caused by it) a fake Cydia. (Cydia is the alternative to the app store that distributes substrate extensions for jailbroken devices.) A bunch of people bought it and then left reviews saying that they had been ripped off.
Sorry, but I find that hilarious. Who in their right mind would believe that Apple would let Cydia into their own store?
Of course, Apple shouldn't have let the scam app through either, and should remove it ASAP, but consumers do have some responsibility to use their faculties.
That's fairly obvious to us. The problem is that Apple have created an environment where people are encouraged not to use their faculties. Apple insist on acting the way they do with the store, so it falls to them to make sure crap like this never sees the light of day. I mean really, which member of the Apple team allowed Word 2012 through?
I'd be very interested to know in which country these app reviewers are, whether they're educated, whether they're being paid well, and how the working conditions are for them.
Considering the scams people fall for on the web, I'm hard pressed to see this as something Apple created - or do you think social engineering attacks didn't work before the app store?
To take this question seriously fr a moment: the reaction is more to undermine the trust in the App Store's curation; this I one of those scams where the moment after you fall for it you know, in hindsight, that you've been had, so you don't seek retribution on the person being impersonated.
http://cache.saurik.com/tinyimg/cydiascam.png