I never thought that I would be hit by launch fear. Over the past couple of years, I have conceived and finished a number of reasonably big projects - www.gambolio.com, www.musicgames.co, www.casualgirlgamer.com and www.tiki-toki.com - and for each I launched as soon as I thought the software/site was polished enough. I had no hesitation or doubt. But for some reason, with my latest project - www.peopleplotr.com - I just can't seem to launch it. It is not that I am constantly tinkering with it. I haven't touched it since it was completed a couple of months back. It's ready to be launched at a moment's notice. I even posted about it on Hacker news to get pre-launch feedback. But, for reasons I am not 100% sure of, I just can't conjure up the energy to write a few press releases and send them out to some blogs and publications.
I am not sure exactly why this is. Am I fearful of it being a failure or am I fearful of all the work I'll have to do when users start giving feedback. Perhaps it is not so much launch fear as launch fatigue.
It's reasonable to want to be in good shape when you put something out there. If you can't be responsive to users, you'll lose 'em.
My tip: go someplace quiet, warm, and pleasant for a couple of weeks. Read novels. Sleep late. Have a beer on the beach early in the afternoon. Go for long walks and maybe some long runs. Your love for what you do will return after a while.
I am not sure exactly why this is. Am I fearful of it being a failure or am I fearful of all the work I'll have to do when users start giving feedback. Perhaps it is not so much launch fear as launch fatigue.