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This beachhead thinking is key. The trouble is that it is harder to represent in the “we’re X for Y” way, which is usually the thing that sticks with the audience (which is also the reason why it works so well).


But an X for Y beachhead doesn't make the current idea scalable. Perhaps it's a beachhead for the founder to get a reputation so maybe one day he can try a scalable idea, either in the current company or some future one. But it doesn't mean the pivot will be related to the current X for Y.

It worked out for Microsoft. But somewhat contradictory to this scenario Paul Graham also said to start chipping at the ambitious idea because starting companies is hard anyway.

So looking at seemingly dull ideas of YC, is there some way for them to scale without pivoting as far as Microsoft did?




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