maybe I have this wrong, but it sounds like they heard the rabble rousing and made a well timed good marketing move. No surprise. But it does make me sad when a political stance is a marketing move.
I have no problem with it if their political stance actually lines up with the marketing move. If folks are mad that your competitor likes to kick puppies, it's totally fair game to say "Hey, we provide the same thing, and you don't have to finance puppy-kicking if you use us."
Why does it make you sad for a business to react to market conditions and try to garner more customers as well as let existing customers know their stance? That is why they exist. I would be sad if they didn't take a stance and use it to support their business.
I suppose if the order is as such, "we already have this stance, and if we market it now it will benefit us" it would not bug me as much. However if it had this order "If we take this stance and market it, it will benefit us" it implies the stance will last only as long as the marketing and the benefit. I guess at the lowest root, I feel like marketing and politics should never be mixed, that using marketing in politics, and taking advantage of politics in marketing is somehow perhaps irrationally, the cause of a lot of our current cultural and lobbying abuse troubles. However, I am so left wing I fall a bit off the scale and I most definitely do not have the soul of a business man, perhaps I am best dismissed as a crazy person.
