I agree with you.

I totally believe Eric Ries knows what he is talking about, I love his presentation style and he seems like a really genuine guy.

I follow him on twitter and find the sales pitch for the past several months way too much to deal with.

Also the constant self-promotion of the ignite/simulcast/whatever conference they are hosting really annoying.

May be I am missing some marketing secret Eric Ries et. al have figured out but it doesn't seem to work on me.

If you wrote a book about a topic you were deeply passionate about, how would you promote it?

There are many ways to do that, but interestingly enough, John Locke, one of the big early winners from digital publishing on Amazon, suggests not promoting your book heavily on twitter, at least not directly.

I'm going to write a post on the book soon, as I thought it quite interesting in its own right, and of course it's very relevant to LiberWriter. It's worth a read if you're at all interested in books: http://t.co/L9XOQ6U

I'm no writer but have a number of passions I write about often -- just one idea: I would continue to promote the ideas of the book (after all, it's the ideas I would be passionate about, not the book itself), and include a passive mention of the book at the end.

Clearly by posting, "don't buy this book" on Twitter.