I'm in the same boat, i'm not a consumer as they'd want us to be, I don't buy into any bullshit marketing, I never buy advertised stuff that passes my add blockers, I don't watch TV and when I unavoidably see billboards outside I make a mental note not to buy those products specifically because all the money spent on adverting will be paid by the customer in the end and Im not that sucker. I think advertising is toxic and obnoxious, but that's not everybody's opinion. I have some acquaintances who don't bother to avoid advertising and might as well find them fun even if they've seen them hundreds of times. I have no hope for these people, but they are are model consumers and somebody's plan is working accordingly