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Yes, but carousels are rarely added because they provide a good UX. They are added because motion draws attention and attention sells. Let's say you have 3 big sales going on on your site: do you put them next to each other so visitors can see all three right away? If so, congratulations, you are a moral person. But marketing people aren't (/s) and they know that if the visitor sees the word SALE just as it slides away in the carousel, they'll want to know more. But now they're already staring at the next slide, so they read that one, then the next, then they're finally back at the first one. Even if they don't go through the whole thing and just click back to see the first one, they have now spent far more time looking at your ad than if they were only idly scanning the site.

AliExpress is notorious for this, with even the "you might also like" items on a deliberately too fast slider, so something can catch your eye, but then you already have to interact with it to get it back before you've even had the chance to think about it. And once you get someone to interact with your ad, the chances of them clicking it and possibly buying it go up by a lot.



So really, carousels are most effective as a a dark pattern; you shouldn't be using them unless you are trying to be evil^H^H^H^H manipulative, and know how to use them properly for that purpose.


Yeah. Though the OP is still doing an important job: giving people ammo to call out these faux UX justifications in internal meetings.




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