Home gyms go through fad cycles just like fashion does. Peloton is on the upswing of the “streaming fitness” fad, but give it one or two more years and it will start to die down.
I’ll only admit Peloton is here to stay if we see a correlation between Peloton’s profit and a loss for other fitness/entertainment. Basically, if people are just buying the bikes and paying for the subscription, but ultimately don’t change their fitness behavior (by cancelling a gym membership, for example) then we know it’s just a fad. Once they get tired of seeing the monthly charge, they’ll cancel and put the bike up on Craigslist.
But if people decide to drop something else in favour of Peloton, then I know it’s here to stay. If peloton is so great that you’ll cancel your gym membership, then it must not be a fad! People only have so much time and energy in a day.
I’ll only admit Peloton is here to stay if we see a correlation between Peloton’s profit and a loss for other fitness/entertainment. Basically, if people are just buying the bikes and paying for the subscription, but ultimately don’t change their fitness behavior (by cancelling a gym membership, for example) then we know it’s just a fad. Once they get tired of seeing the monthly charge, they’ll cancel and put the bike up on Craigslist.
But if people decide to drop something else in favour of Peloton, then I know it’s here to stay. If peloton is so great that you’ll cancel your gym membership, then it must not be a fad! People only have so much time and energy in a day.