The Virgin brand means two things: the company is paying 1% of annual turnover to Virgin Group and Branson himself is happy for the company to carry the brand.
Nothing else links the various Virgin companies. By this stage the brand is basically a convenient way for companies to outsource branding while they get on with whatever their business is.
The problem there is that Virgin used to mean something but it's less meaningful now.
Nothing else links the various Virgin companies. By this stage the brand is basically a convenient way for companies to outsource branding while they get on with whatever their business is.
The problem there is that Virgin used to mean something but it's less meaningful now.