ad "7. Story that lends itself to mainstream PR":
Dabble Db used Smalltalk as initial marketing vehicle, so maybe "Story that lends itself to fringe (with fanatical users) PR" could also be a valid strategy...
title: How to make a demo that people will truly consider
description: Gives good tips on the small things that keep people interested in your demo.
This would result in --
<a href="http://howtowriteagoodemo.com/consider.html" title="Gives good tips on the small things that keep people interested in your demo.">How to make a demo that people will truly consider</a>